01 - Whisk together hoisin sauce, honey, light soy sauce, dark soy sauce, Shaoxing wine, brown sugar, Chinese five spice powder, minced garlic, grated ginger, red food coloring (if using), and sesame oil in a large bowl until fully combined. Reserve 2 tablespoons of the mixture separately for the glaze.
02 - Add chicken thighs to the bowl with the marinade, turning to coat thoroughly. Cover and refrigerate for at least 2 hours, ideally overnight, for optimal flavor penetration.
03 - Preheat oven to 425°F. Line a baking sheet with aluminum foil and place a wire rack on top.
04 - Arrange marinated chicken thighs on the wire rack. Roast for 15 minutes.
05 - Combine the reserved 2 tablespoons marinade with 1 tablespoon honey in a small bowl.
06 - Remove chicken from oven and brush generously with the honey-marinade glaze. Return to oven and roast for 12-15 minutes longer, basting once more halfway through, until chicken is cooked through and edges are caramelized.
07 - Let chicken rest for 5 minutes before slicing. Serve with steamed rice or noodles, garnished with chopped scallions or sesame seeds if desired.